The sad fact is that the vast majority of websites on the World Wide Web could quite easily shut down tomorrow and only a very small percentage of surfers would notice. This is mostly due to the fact that many websites are created on a whim using one of the many DIY website makers and never taken any further. This is also because people that do take their websites to an almost useable level fail to address a number of incredibly important points that need to be dealt with in order for visitors to want to use the site at all. There are a lot of website in this position so if yours is one, don't feel bad.
Here are some major issues that need to be addressed before you will get any traffic to convert on your website.
Site Not Working
It may sound silly but you need to make sure that each and every facet of your website is working. This includes making sure that it works on a range of different browsers like Firefox, Internet Explorer and Google Chrome. If your site doesn't load when someone puts in your URL or finds you on Google, they will wait approximately 3 seconds before giving up.
Impossible To Navigate
Once someone gets onto your site they will want to get around to your different pages. The next thing you need to do is to make sure that all your internal links go to where they say they will. If someone clicks on 'red' and it takes them to the 'blue' page they will not stick around long to work out how to get to where they want to go and will try another site.
Message Lacks Clarity
You need to ensure that as soon as someone gets to your site that they know exactly what you do. Sites that fail to tell customers this will lose most of them. Put a nice big simple message saying exactly what you do to get people to stick around long enough to see your products or service.
Site Untrustworthy
If you want people to trust your website with their bank details you need to be as trustworthy as possible. Employing a payment service provider to install a money transfer services link on your site and to manage all credit card processing you will increase your sales dramatically.
Incorrect Information
The worst thing a site can do is provide incorrect information; especially if it is your contact email or phone number or if they need it to find your business premises.
Here are some major issues that need to be addressed before you will get any traffic to convert on your website.
Site Not Working
It may sound silly but you need to make sure that each and every facet of your website is working. This includes making sure that it works on a range of different browsers like Firefox, Internet Explorer and Google Chrome. If your site doesn't load when someone puts in your URL or finds you on Google, they will wait approximately 3 seconds before giving up.
Impossible To Navigate
Once someone gets onto your site they will want to get around to your different pages. The next thing you need to do is to make sure that all your internal links go to where they say they will. If someone clicks on 'red' and it takes them to the 'blue' page they will not stick around long to work out how to get to where they want to go and will try another site.
Message Lacks Clarity
You need to ensure that as soon as someone gets to your site that they know exactly what you do. Sites that fail to tell customers this will lose most of them. Put a nice big simple message saying exactly what you do to get people to stick around long enough to see your products or service.
Site Untrustworthy
If you want people to trust your website with their bank details you need to be as trustworthy as possible. Employing a payment service provider to install a money transfer services link on your site and to manage all credit card processing you will increase your sales dramatically.
Incorrect Information
The worst thing a site can do is provide incorrect information; especially if it is your contact email or phone number or if they need it to find your business premises.
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